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http://www.appladesign.net/domains/create//documents/1_543.jpgTitle:   A Whack on the Side of the Head: How you can be more Creative

Author(s):      Roger von Oech

Published:     1983

Description:   This is a book about the ten mental locks that prevent you from being more innovative and what you can do to open them. Many of the ideas presented here come from the author's experiences as a creative thinking consultant in industry. Roger von Oech had the opportunity to work with many innovative and/or interesting companies. He worked with people in marketing, engineering, data processing, finance, research and development, television, and retail. This book contains stories, anecdotes, insights, and ideas that came out of the workshops he conducted as well as many of his own thoughts about what can make you more creative.

A Whack on the Side of the Head: How you can be more Creative by Roger von Oech was first published back in 1983, hence you might think of it as old hat now. However, it's one of the books on creativity that has stood the test of time.

Roger identifies ten attitudes or "mental locks" which limit a persons creative thinking:

  • The Right Answer
  • That's Not Logical
  • Follow the Rules
  • Be Practical
  • Play Is Frivolous
  • That`s Not My Area
  • Avoid Ambiguity
  • Don't Be Foolish
  • To Err Is Wrong
  • I'm Not Creative

Oech then provides a chapter on each of these areas, and explains how each can be unlocked, providing various exercises in support of his explanations. His style is such that I found it extremely easy to read and understand.


http://www.appladesign.net/domains/create//documents/2_544.jpgTitle:   Applied Imagination: Principles and Procedures of Creative Problem-Solving

Author(s):      Alex F. Osborn

Published:     1953

Description:   Applied Imagination: Principles and Procedures of Creative Problem-Solving by Alex Osborn was first published in 1953. It has been revised, updated and reprinted many times, and continues to be published today by the Creative Education Foundation. It is a classic creativity book, which offers ideas about creativity and thinking that are as relevant today as they were in the original publication. This book makes a compelling argument for the value of imagination and creativity in business, education and society.

This is the book that originated the term "brainstorming." Osborn was a Madison Avenue advertising guy (mad man) who developed a method of group thinking that is still used today, basically unchanged. He also believed that creativity could be taught. Osborn had a military metaphor in mind: to "brainstorm" is to attack a problem from numerous directions with the combined force of a group of minds. The brainstorming technique outlined in Applied Imagination is still used today and appears again and again in productivity manuals and creative thinking guides directed not only at designers but also business people in nearly any line of work.


http://www.appladesign.net/domains/create//documents/44_545.jpgTitle:   Art, Mind, And Brain: A Cognitive Approach To Creativity

Author(s):      Howard E. Gardner

Published:     1984

Description:   A leading cognitive psychologist discusses how young children learn to draw, make music, and tell stories and discusses how studies of prodigies and brain damage shed light on issues of creativity and cognition




http://www.appladesign.net/domains/create//documents/3_546.jpgTitle:   Broken Crayons: Break Your Crayons and Draw Outside the Lines

Author(s):      Robert Alan Black

Published:     1998

Description:   BROKEN CRAYONS is a book focused on helping the reader expand and enrich their creative thinking skills and train them how to help others do the same. BC is written in a conversational tone, as if the author and reader are discussing each lesson and chapter throughout the book.

BC begins with an analysis of the reader's creative traits and their style of creative thinking. It follows with chapters on how to maximize each.

After the focus on the reader is a discussion of various external and internal blocks of creativity and creativeness with several examples of how the reader can eliminate or move around them.

Then BC provides several idea generating tools and a creative problem solving model with exercises to help the reader develop a working knowledge with each.

The final section of BC focuses on how managers and leaders and parents as well can help develop the creative thinking of other people as a team leader.


http://www.appladesign.net/domains/create//documents/16_547.jpgTitle:   Best Practice Creativity

Author(s):      Peter Cook

Published:     1998

Description:   Many organizations today face the need to continually re-invent themselves to remain competitive. This book is designed for senior managers who need to address creativity from a strategic, rather than an individual, perspective.

Books on creativity often concentrate exclusively on the techniques that can give a boost in generating new ideas. But in an organization techniques alone aren't enough. Unless something is done to transform the organization and its approach to being creative, any effort spent on learning techniques is likely to be wasted. A corporate culture that supports creativity will ensure that ideas are put into practice - a culture that suppresses creativity will kill any ideas while they're still partly formed and will ensure that any staff that make use of their creativity are demoralized.

Cook considers the implications for leadership and structure, the way that creativity can be transformed from a good concept to a hard-hitting, delivery process for new ideas.


http://www.appladesign.net/domains/create//documents/26_548.jpgTitle:   Boost Your Creativity

Author(s):      Robert Allen

Published:     2005

Description:   Everyone has creative tendencies and although they are more latent in some than in others their powers can be unlocked, as The Creativity Workout sets out to demonstrate. Armed with a positive mental approach and the confidence to start thinking differently, you are already halfway to being creative. Packed with essential advice you will learn - how to use both sides of your brain to maximum effect, how to use self-hypnosis and the ‘edge’ of sleep to gain sharper thinking; and how brainstorming and encouraging streams of consciousness will throw off the shackles of rigid thought; in step five the author reassesses the art of mediation, relaxation and visualisation as methods to cleanse the mind; while step six explores how libido and mortido (our destructive side) can be used constructively to fuel creative thought. Each step features examples & practical exercises. Chapter Three broadens the scope of the creative process by exploring how outside agencies (health, diet, exercise and listening to music) can both help and hinder the creative process; while the final section offers (the now creative) reader advice on advancing their ideas, including time management, how to structure a project and how to present your work to others.

This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.

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