"Creativity is thinking up new things. Innovation is doing new things.", Theodore Levitt

Project Outcomes

Find a creativity technique
New creativity technique

List of references

  1. Jeffrey H. Mauzy, 2006, Managing Personal Creativity, Article reprint, Design Management Review
  2. Technology Management Innovation Review, Creativity: Linking Theory and Practice for Enterpreneurs, 
  3. Norman, Warren T., The Journal of Abnormal and Social Psychology, Vol 66(6), Jun 1963, 574-583.
  4. Lombardo B., Roddy J. D., 2010, Cultivating Organizational Creativity in an Age of Complexity: A companion study to the IBM 2010 Global Chief Human Resource Officer Study
  5. Elton Mayo, Social Problems of an Industrial Civilization. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1945, p. 64
  6. Patterson, Ch., Individual and Organizational Creativity, Halifax Nova Scotia, Canada
  7. Amabile, T.M. (1996). Creativity in context. Boulder, CO: Westview Press.
  8. Elsbach, K. D., & Hargadon, A. B. (2006). Enhancing creativity through “mindless” work: A framework of workday design. Organization Science, 17, 470-483.
  9. Shalley, C. E., Zhou, J., & Oldham, G. R. (2004). The effects of personal and contextual characteristics on creativity: Where should we go from here? Journal of Management, 30, 933-958.
  10. Grant, A. M. (2008). The significance of task significance: Job performance effects, relational mechanisms, and boundary conditions. Journal of Applied Psychology, 93, 108-124.
  11. http://www.iabc.com/cwb/archive/2013/0113/Naiman.htm
  12. http://www.creativityatwork.com/2010/03/31/creativity-at-work-newsletter-fostering-creativity-in-the-workplace/
  13. Building a Fun and Creative Team, Kristin Hanks, p. 11-12
  14. http://www.mckinsey.com/insights/strategy/sparking_creativity_in_teams_an_executives_guide

This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.

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