I-CREATE project was presented to the participants in the seminar Creativity and Innovation: Driving Global, conducted in Sofia on 25th October 2012. The lecture was led by Mr. Thanos Hatziapostolou from the University of Sheffield. Main topic of the seminar was how to spark innovative thinking that results in new products, new processes and new services, what are the ways to generate new ideas alone or in groups and how to overcome barriers to creativity.