"Argument is meant to reveal the truth, not to create it.", Edward de Bono

Project Background

Creativity Development & Innovation Training Package for Small and Medium-sized Enterprises - I-CREATE

Project № 2011-1-BG1-LEO05-05031

Lifelong Learning Programme, Leonardo Da Vinci, Transfer of Innovation

Project Background

Businesses, whether for-profit and non-profit, are facing change like never before. Numerous driving forces to this change include rapidly expanding marketplace (globalization), and increasing competition, diversity among consumers, and availability of new forms of technology. Creativity and innovation are often key to the success of a business, particularly in strategic planning and when designing new products and services. The globalisation of product and service markets is accelerating. European companies - in particular SMEs - face increasing competition not only for sales, but also for technical know-how and skills.

In this environment, competitiveness at company level depends crucially on the speed with which new products can be brought to the market and new cost-saving improvements made. Similarly, the creation of wealth and employment depends to very large extent on the speed with which scientific and technological breakthroughs are converted into practical and attractive solutions. Innovation - the ability to reap the rewards of scientific achievement - requires much more than the ability to turn a new idea into a working product.

Creativity support is a prerequisite for innovations development as it facilitates the better tracking and transfer of high quality ideas among employees, provides the right people with the right information at the right time and as a result of these, fosters a working environment for innovation and ideas creation.

This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.

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