"I try to avoid looking forward or backward, and try to keep looking upward.", Carlotte Bronte

Project Outcomes

Find a creativity technique
New creativity technique


Who is this guide for?

This guide is targeted at SMEs, R&D organisations, vocational training institutes, university departments, business associations and other interested parties. The material is not directed at experienced individuals or experts but rather at staff in SMEs such as managers, employees and trainees. It is directed at people who do not have overall knowledge of the many-faceted elements of creativity and innovation management but who wish or indeed need, to know more about it. Therefore, we also address students or continuing professional development trainees who might use it as “a guide” for creativity and innovation management related subjects. Business consultants might wish to use it as an additional tool to support their clients or to give them a general understanding of creativity and innovation management issues.

Reason for the project

Creativity & Innovation management is critical for all organizations and companies where knowledge creation and use is part of their everyday activities. Many studies suggest that European enterprises are ‘reinventing the wheel’ and they should boost their creativity in order to be innovate and competitive in the research community.

The quality of the people is the distinguished feature of successful organisations. This is the reason recently emerged management disciplines such as knowledge management, organisational learning are committed to improve the contribution people make to business performance. In contrast, the continuous knowledge acquisition from the individual employee doesn’t imply that the whole department, company or organisation is creative and innovative. This reflects the great need for companies and organisations to develop new practices to systematically manage their potential for creativity and innovation.

Main aims and objectives of the project

§ To provide small and medium-size enterprises with a fully documented training material in creativity & innovation management in order to better develop abilities to identify their obstacles to creativity & innovation and take necessary actions.

§ To increase the competitiveness and the innovation capacity by providing SMEs with the necessary creativity tools and practices for their every day activities.

§ To increase the European business and vocational training community awareness and to cultivate a common consciousness about creativity management in order to create the necessary supporting culture for creativity in Europe.

Characteristics of the consortium

The consortium consists of six partners from five European countries, namely Austria, Bulgaria, Slovakia, Spain and Ireland. The partnership includes private institutions, private non profit research centres, training institutions and an enterprise. The different background of the partners, all of them have experience in different EU and national projects, and their ambitions within the project guarantees a wide dissemination of the project results. The 6 partners of the I-Create project have been selected for their expertise in both theoretical and practical aspects of creativity & innovation as well as for their ability to contribute to the successful valorization plan of the project.

This project has been funded with support from the European Commission. This publication
reflects the views only of the author, and the Commission cannot be held responsible for any
use which may be made of the information contained therein.

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